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A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

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Early Education

I am a Director of an early childhood center. I wanted to take the time to inform the community, particularly the parents of the community, of several opportunities that exists right in our area. Early Education! I am aware that the parents of this community are heavily involved in the welfare and of the achievements of their children. From the moment of their birth they are beginning to learn and collect information, even while still in their mother’s womb. Education plays a large role in our children’s welfare, now and later in life. I would like to make you aware of the different opportunities that there are available in this community, that will allow your child to be in an educationally enriched environment. If you haven’t heard of the term Early Education, let me share with you some background and research on the subject.

Common Misconceptions

In the past when people heard the word childcare, they may have automatically thought of a place that simply watched over your child while you were at work, or tending to some other duties, and at one time that may have been the case, but so much has changed in the course of 30 years. Early education centers are held to much higher standards than they were back then. Early education Programs, follow a steady flow of rules and regulation that dictate how we are to go about our day to day business and with that we implement a high functioning curriculum that addresses and guides the teacher’s lesson planning, assist them how to better target a child’s strengths and address any potential delays which will result in bettering the outcome of the children.

Research

Research shows that when children are exposed to early learning experiences before they turn five, they have long term benefits and their school readiness scores are substantially being risen. NEA President Dennis Van Roekel said, “High-quality early childhood education and full-day kindergarten are fundamental to a student’s long term success and shouldn’t be determined by their parents ‘income… {It}is the right thing to do.” One well-known study, the High Scope Perry Preschool Study, found that individuals who were enrolled in a quality preschool program ultimately earned up to $2,000 more per month than those who were not. Young people who were in preschool programs are more likely to graduate from high school, to own homes, and have longer marriages. With all the different resources available to parents now, it would behoove the parents of the community to take advantage of this opportunity.

Support

The State of Florida offers its support to Early Education Programs through various means. OEL (office of early learning) offer pilot programs which allows programs to potentially strengthen their staff, by investing time, teaching, and funding, the training they provide largely enrich the teacher’s knowledge of the field. Which is in turn put back into the classroom instruction.

Coalitions also contribute greatly to the success of such programs. Adding assistance to Educational Centers and Institutes providing collaboration with those related in the field, planning meetings and hand in hand working with families through their child’s formative years. They also provide health screenings for children, to identify any potential delays that may hinder a child’s cognitive growth. Along with vast resources that contribute to the overall success to Individual programs.

Unique Opportunity

There are a few aspects of early education programs that benefit families on a more personal level. One is that from the time you drop off your child to the time they leave, your child is in an enriched learning environment. Early educators are taught to not only scaffold the classroom environment to encourage higher learning, but consciously use each moment of the day as teachable moments. by actively scheduling in their lesson plans well laid out strategies that target different areas of learning, such as cognitive, social emotional, physical both large motor skills and fine motor and language skills.

Another thing that is unique to Early Education Programs is that, the amount of time in which we have the children. Most Programs have the ability to stay open for a longer period of time, opening early in the morning and closing later in the afternoon. This gives parents a more flexible time to arrange their affairs, and give the children an opportunity to get more hands on experience, which they largely need at that particular age in life. It prepares them for what they will encounter later on when they come of age to enter public school.

Calibration between Professionals

Collaboration between teachers continues to be essential when it comes to children leaving the preschool program, and entering Kindergarten. The Preschool teacher really become, the voice of the child when it comes to what strengths, and weaknesses that may exist. The kindergarten teacher will have a better view of the child’s potential, and can use the information that’s been collected to aid in his, her assessment and planning. The information shared on each child can really go a long way in ensuring the ease of transition. If we continue to see collaboration between Professionals, it will help in easing the transitional period, when entering Kindergarten.

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Between Jobs? Underemployed? A Home Based Business Could Be What You Need

You are not alone if you are currently between jobs or working at a job that just isn’t bringing in the money that you need to really live, rather than just exist. As the saying goes; “I’ve been there and done that.” No fun… and it shouldn’t be.

Do you go to bed wondering; when are things going to change? “When am I going to see the “light” at the end of the tunnel?” “What am I going to do?”

Being between jobs is a job with lots of over-time. You have to spend every waking minute thinking, planning, and pursuing your next job. The “shotgun” approach really isn’t the smartest way to go. By that, I mean, going out there and willing to take just anything. Employers can sense that.

If you were an employer and you had a pile of application forms sitting on your desk, would you be more interested in meeting with and interviewing someone who seems focused on what they want, or somebody who seems desperate?

If you’re going to look for work, spend your time and energy on job openings that you have an interest in and really could see yourself digging in and spending a decade or two with the company. It’s even better if you decide which kind of work you would like to be doing and only approach companies in that field.

Here’s a tip; if you’re in the interview and the interviewer gives you one of those; “I’m sorry, but there are other candidates for the position that seem more suited and experienced,” ask, “Who do you know that could use my skills, aptitude, and positive attitude in this industry?” Do not ask, “Do you know someone who could…”

The first is an open-ended question where they will have to give you some sort of an answer. The second question can just be swatted away with a “NO.”

You can’t sleep until noon and stay up all night watching TV. Every waking moment, and I’m talking about 14 to 16 hours a day pounding the pavement, knocking on doors, and getting a little rejection thrown in your face. So many people just send a resume’ out in response to a classified advertisement and then sit back and wait. That’s a waste of time. Let the people that you are competing with wait for the phone to ring; YOU have to MAKE the phone ring, or your ears ring with a loud “YES, we can use you” from an employer you approached.

As far as underemployed goes; I revert back to a saying that I truly believe in and follow to this day; You can sell your time, but you can’t buy it back. You have to get top dollar for everything that you do.

Remember, you’re not paid for the week, or the hour. You are paid for what YOU put into every hour of that week. If you want more money for your labor or brain power, you have to offer more to your employer.

Asking for a raise… is really nonsense. Making yourself more valuable with new skills, management techniques, and communication abilities will be quicker to be rewarded. The days of working for 30 or 40 years for a company and then retiring are past. You have to take care of you (and your family and loved ones).

If you feel you are underemployed, or under appreciated… do a little probing. Talk to the competition, find out if there’s a greener pasture that you should be grazing (working) in.

Another approach, and it’s the basis for this article, is beginning a home based business. Kitchen tables are magical. The successful clothing company ESPIRIT was started by two women on a kitchen table. Two women that knew they wanted to start a business and just sat down (at the kitchen table) and began tossing some ideas around.

Some pointers on a home based business; Really do some “soul searching” and by that I mean, really think about what kind of business you would like to have. Don’t be afraid of the unknown.

You may want to start your own import business, but you know nothing about importing. There are plenty of sources to help you understand it. I began manufacturing items in Asia and importing them to the United States, because it’s something that I just wanted to do… and I began, and I still do it.

Decide if you want a tangible or intangible business. In other words, do you want to make your garage a warehouse and fill it up with stuff and then sell that stuff, or do you want an intangible item or items. Things like an eBook, tutoring, and down loadable software would be examples of intangible items.

Working from home can be great (I’ll warn you that the refrigerator calls often), but working from home can have its limitations, especially if you are raising a growing family. Sometimes concentration is a little tricky, but since you work from home, you can get all the peace and quiet you need after every one has gone off to bed.

Your hours are your own and you can tailor them to your lifestyle. Work a few hours in the morning and then take a break and go to the market. Work a few hours more and tend to the children after school.

Rather than watching useless television, surf the web for new products, product ideas, or information that will help you be more successful.

Just because you begin a home based business, does not mean you can sit around and do nothing. Since you don’t have a commute of anymore than about 3 minutes from your bedroom to the kitchen table, you still have to go to work. But, without the stress of driving on a congested highway and being cut off by some knucklehead. Less stress translates to more productive time on your business.

The absolute greatest thing about a home based business is that you can begin right now, immediately, with a pad of paper and a pencil. Just start writing down things that you can offer from home. (Hint; the internet offers so many possibilities)

See how easy it is to begin. What are you spending your time on right now? If your response is, “looking for a job.” You’ve missed my point. Who says that you only have to do one thing at a time?

Dedicate, and I do mean dedicate, ten hours a day to REALLY looking for a job and another two, three, four hours a day developing your home based business. You’ll never find what you want until you start looking.

In looking for a job, you may come up with an idea for a home based business or vice-versa. It’s easy to begin, but a little harder to keep following through.

Don’t expect to come up with the perfect home based business in thirty seconds; although it could happen. You won’t find it, if you don’t look for it. Wishing doesn’t work, I’ve tried that.

Once you start thinking about a home based business to start, your thoughts will begin to move in that direction. What if? What about? What if I? What if we were to? They all start popping up.

It’s a digital world and trying to make a second income making wooden wagons is a bit laborious. It’s easier to rev up the computer and look for something easy to sell or market to begin with.

If you don’t have a computer don’t worry. Ask a friend, neighbor, or relative for some time on theirs. Computer coffee shops are very common… there’s always the library. More and more libraries have computers for public use.

What I’m saying is; quit putting up obstacles. Tell yourself, better yet, really promise yourself, that you are going to begin a home based business either in conjunction with looking for a new job, or after you come home from your under–paying, appreciated, mundane, useless, boring, and dead end job.

If you are reading this article; you are probably reading it off of a computer screen… some of you might be reading a print out from a friend to help you think about starting a home based business. Which ever the case may be, it all begins with you looking.

It’s, and I can’t emphasize this enough, important that you keep your cards close to your vest. In other words, I wouldn’t announce to the world that you’re going to start a home based business until your home based business is up and running.

People really don’t favor those that are out-shining them… a little thing called jealousy creeps into the equation. You tell someone you’re going to start a home based business and they’ll probably tell you how you can’t do it, it won’t work, and you’re wasting your time… and this is usually before you get a chance to tell them which type of home based business that you are going to start.

Under-achievers always know everything, but it’s funny how they never get anywhere with all that knowledge. Have you ever wondered about that? Protect your goals and ideas like they are the family jewels. If you think about it, they are, because they are what is going to turn your life in a new direction.

It boils down to just a few things; If you go about looking for a job with a lazy, half-trying, waiting for the phone to ring attitude… I hope you like eating tuna fish. If you begin thinking about a home based business to start only five or ten minutes a day, you’re just blowing smoke and wasting your time.

Serious time and effort produces serious results. Once you and everyone around you knows that you are serious, serious and wonderful things will begin to happen for you.

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